Sunday, 16 October 2011

‘Display Until’ the ‘Best Before’ date is more annoying than the ‘Sell By’ date

So reading the title of this blog entry has probably given you a good idea about my rant this week. I have a tiny, little, insignificant problem with the different dates on items of food. OK, so I'm exaggerating. It is not a tiny, little, insignificant problem – it’s a big problem. I can’t stand them.

Why do supermarkets feel the need to confuse customers by including about a million different dates on food? It’s so confusing! First there is the ‘Best Before’ date, then the ‘Display Until’ date, then the ‘Sell By’ date, then the ‘Use By’ date! Now as any “un-paranoid” person should know, the only date worth taking any notice of if the ‘Use By’ date. Unfortunately the inclusion of the other three dates confuses the originally “un-paranoid” person into believing that all the dates are the same as the ‘Use By’ date. People are becoming paranoid that because the shop wasn’t willing to sell something after the ‘Sell By’ date, that they shouldn’t be willing to eat it after the ‘Sell By’ date. Now don’t get me wrong, if the food is growing new life, then quite rightly throw it away. But on a planet becoming more and more affected by global warming everyday and more and more landfill sites taking over any available space everyday, supermarkets are hardly doing much to save the world, by making people throw things away when they don’t need to.

I was recently watching a television programme about a man who took eating ‘Out Of Date’ food to an extreme. His wife was disgusted by the idea of even eating food after the ‘Best Before’ date. He didn’t just cook and eat food after the ‘Best Before’ date; he cooked and ate mouldy bread, meat that smelt funny and brown bananas. One example is that he toasted the bread, the heat from the toaster killed all the germs on the bread and he was absolutely fine. He also teamed up with a ‘scavenger’ who went through supermarket bins to get food. I was shocked when he found loads of perfectly edible food that has just been thrown away because of the date on it or if the packaging had been slightly damaged. Later, I was reading a review of the show and I came across people complaining that it was giving people the wrong idea, people praising it for opening people’s minds and people asking questions on which dates to take notice of. Of course I am not suggesting you rifle around in supermarket bins or eat mouldy bread, I am just saying that people shouldn’t get so paranoid about ‘Display Until’ or ‘Sell By’ dates! They are for wasteful supermarkets only.

Of course, we all know the real menace here is the ‘Best Before’ dates. People say “Oh no, we can’t eat that! It might poison us!”. Either, these people are very snobbish and won’t eat anything after it is at its ‘best’, but just won’t admit it, or people don’t realise that ‘Best Before’ means food is at a its best before a certain date! It is not the same thing as ‘Use By’ dates! ‘Best Before’ means food is fine to eat but just won’t taste as good as it did when you first bought it. Now we all know that a homemade cake will go a bit dry after the first couple of days, but you don’t throw it away, because that would be wasteful. You still eat it because it doesn’t have a random date stamped onto it by some guy in a factory in Coventry who thought the 15th October would be a good date to for the food to not be at its ‘best’ anymore!  

When it comes to food, ignore dates that mean nothing. Trust your instinct. It won't kill you!